Loading...

Rare Dimension

Nooksack Salmon Enhancement Association

Since 1991, NSEA has engaged the Whatcom County community in bringing wild salmon home, restoring the creeks and streams salmon need to keep them clean, cold, and clear. 
Services
Web Design & Development
Content Strategy & Migration
Training & Ongoing Support
Industry
Non-profit
Location
Bellingham, WA
brief
NSEA came to Rare Dimension with years of content on an aging Squarespace site and a calendar the site could no longer keep up with. They needed one home for the whole story: restoration projects, school programs, Saturday work parties, and the news that comes off the creeks every week. And they needed their own staff to be able to run all of it.
strategy
We designed and built a custom WordPress theme around NSEA's photography and the way their team actually publishes. Stories feed the homepage through a drag-and-drop curation screen, the events system knows the difference between a Saturday work party and a salmon sighting, and every page is editable in the block editor with the design doing the heavy lifting. We migrated the full content archive.
Built for the field.

Most people meet this site on a phone: volunteers finding a Saturday work party, teachers checking field trip details. The calendar, sign-ups, and directions all hold up on a small screen.

the design
A site that looks and feels like the team and the work.

NSEA has been at this work in Bellingham since 1991, and you can feel how much the community loves them for it. We wanted the design to give some of that love back, so we built the site straight from their brand guidelines and let their identity lead. It is some of the work we are proudest of.

NSEA handed us a real brand guide, and our job was carrying it onto the web without losing anything. The palette comes straight from it, out of the watershed: teal and ink for the river, mist and cream for morning fog on the water, roe and salmon-red for the fish themselves. So does the type: headlines are set in Lora, a serif that feels closer to a field journal than a tech company. From there we built the web-native details the guide could not cover: topographic linework behind their impact numbers, section edges that roll into the next like moving water, and a small leaf stamped with the date on every event card. All of it is there to keep the creek in view.

See it in the wild
the handoff
Passing off the keys.

NSEA runs four different program areas, and the people who run them now run their corners of the site too. We built it on WordPress and trained the leadership team the week of launch. When an educator needs to update a field trip page or the volunteer crew wants to post a Saturday work party, they just do it. They do not have to call us first. It is their site, fixable to their heart’s content.

Everything below is the real thing: live components from n-sea.org, running right here.

RestorationThe restoration team drops a pin as each project wraps up. The site pulls their map in live.
EducationTheir education program manager posts camps and field trips straight from the WordPress editor.
Camp Keystone campers together at NSEA campus
Camp Keystone

Summer camp registration is open!

Camp Keystone is an outdoor day camp for 3–6-year-olds that blends discovery, science, and silliness. This summer will feature 10 weekly camp sessions, offering both half-day and full-day options to meet your family’s needs.

As a licensed program, we are proud to offer financial assistance to qualifying families. We are also a participant in Washington Early Achievers, which recognizes high-quality educational opportunities.

Get InvolvedOpenings go up the day they exist. Staff add the posting in WordPress and the card builds itself, deadline and all.

Now hiring

Development Manager

Regular, full-timeBellingham, WAApply by August 21

The Development Manager is responsible for developing comprehensive fundraising strategies to expand philanthropic support and meet organizational fundraising goals. This position implements all components of the development plan including annual giving, planned giving, major individual and corporate gifts, and special fundraising events. The Development Manager has a passion and enthusiasm for building relationships with NSEA donors, connecting the community with NSEA’s mission and work, and cultivating a culture of philanthropy throughout the organization and its supporters.

Nooksack SalmonRun timing for every species, and the today line always knows the date. The team edits it like any other page.
SteelheadFebruary to May

Most local steelhead enter freshwater October through February and spawn March through May. A separate summer run in the South Fork spawns February through April.

Fall ChinookSeptember to late October

Fall Chinook enter freshwater between September and late October and spawn soon after reaching the spawning site.

ChumOctober to January

Chum spawn from October through January in creeks all over the county, including Terrell, Squalicum, Whatcom, Padden, and Chuckanut Creeks.

final thoughts
This one meant a lot.

NSEA’s team was a joy to work with. They were generous with their time, quick with feedback, and they care about this work in a way you can feel in every meeting.

It was also personal. We live in Bellingham, and the creeks on this site are the ones we cross on the way to work. Getting to build for the people actively healing the place we live felt like a privilege, and we are grateful they trusted us with it.