SyncHits
SyncHits is a small team of music nerds with a catalog that lands placements at major agencies and production houses. They needed a brand and web presence that could hold its own in enterprise pitch decks without losing the creative side that makes them worth hiring.
Services
Web Design
Branding/ Guidelines
Copy Editing
Print Collateral
Photo editing
Content/Creative Development
Branding/ Guidelines
Copy Editing
Print Collateral
Photo editing
Content/Creative Development
Tools
Webflow
Adobe Illustrator
Adobe Illustrator
Industry
Music Industry/
Commercial Sync Licensing
Commercial Sync Licensing
Location
Seattle, WA
Credits
Photos: Unsplash
brief
SyncHits is a small team of audio obsessives who've built a catalog that punches well above its weight. They regularly land placements with major agencies and production houses, but their existing brand and web presence weren't telling that story. The logo felt dated, the site was falling apart, and none of it reflected the taste that earned them those clients.
They needed a complete refresh: a new identity and website that could hold up in a pitch deck to a Fortune 500 brand and still feel like them.
Strategy
We started with the brand identity, building a logo around a vinyl-meets-digital icon that bridges musical heritage with modern tech sensibilities. It's a nod to where music comes from and where it's going, from analog soul to digital delivery.
From there, we designed and built the site in Webflow, pairing a charcoal, mint, and white palette with subtle waveform graphics and purposeful animation. It reads as professional to enterprise clients while still looking like it came from people who love music.
Result
A brand and website that let a small team show up like the pros they are. SyncHits can now sit alongside the big players in sync licensing, from logo to landing page, without giving up the personality that makes them worth working with.
Website
User Experience
SyncHits serves two distinct audiences: creators looking to license tracks and developers building music into their products. The site architecture keeps these paths clear without forcing users to self-identify upfront. Simple navigation (Solutions, Technology, FAQ, Contact) gets visitors where they need to go without the labyrinth of dropdowns you see on enterprise software sites.
A long FAQ section answers the technical and licensing questions that would otherwise clog up the team's inbox. A two-column layout keeps it scannable, so nobody has to scroll through a wall of accordion panels to find out if they can use a track in their app.
Design Details
The palette (charcoal, mint, and white) feels modern and techy without losing warmth. The mint green is energetic enough to feel creative and restrained enough to read as professional.
Subtle wavy line graphics nod to audio waveforms throughout, reinforcing the music angle without being literal about it. Overlapping image treatments add visual interest while keeping the overall aesthetic clean and editorial. Photography shows real people at work (producers at screens, creators in studios) instead of stock-photo polish.
Typography stays legible and animations are purposeful rather than decorative. The site loads fast and stays out of the way.
Brand Redesign
The logo merges two worlds: a vinyl record silhouette paired with a digital grid that reads as MIDI controllers and audio interfaces. Analog heritage and digital delivery in one mark, which is what SyncHits does.
The mark is simple enough to work at any size (favicon to billboard) and says more than a generic music note or soundwave would. It reads as music-forward to creatives and tech-literate to developers, the two audiences SyncHits needs to reach.
The color system keeps things flexible: a mint-accented version for primary use, plus dark and light monochrome options that hold up across any background. Mint green runs through the whole brand, adding energy and setting SyncHits apart from the blue-and-black tech companies in the space.
Typography pairs a clean sans-serif wordmark with intentional weight contrast ("Sync" light, "Hits" bold), reinforcing the duality baked into the icon itself.
