Women for Afghan Women
Photo Editing
A page we like
The Afghanistan page, end to end. Notes change as it goes past.
The numbers go first
Two figures sit above the headline: how many Afghans need humanitarian assistance, and how many people WAW reached last year. Leading with the scale means the sentence underneath can stay quiet and still land.
One idea at a time
The story runs as alternating blocks, copy on one side and photographs on the other, swapping sides as you go down. Nothing competes for the same eye line, and every photo is WAW's own, taken in the places being described.
A full stop, in teal
One line, full width, in their own color. It breaks the reading rhythm right before the densest part of the page, so nobody arrives at the programs section already tired.
Programs you can actually scan
Six programs, each tagged with its protection area and the partner funding it, with the regions and beneficiary counts set in bold inside the paragraph. Those numbers are the part people retain, so the type gives them the weight.
Then the receipts
Three photographs across the full width, then the year's figures with the annual report sitting right next to them. Anyone who wants to check the source is one click from it.
Campaign work
Every campaign gets its own moment on the site. This is the one running now, rebuilt here from the markup on their homepage. Open it.
Donate today through August 31
Five years after Kabul
The headlines faded.
The need did not.
The world's attention shifted elsewhere. The crises facing Afghan women and children did not.
